Review by Len McGrane's newsletter www.netgain.co.nz on the previous version of this e-book:
ONE THING (...you can't do without.)
This one's rare. Have you noticed we sometimes automatically give in to requests in the market place? Interesting, isn't it. We sometimes say 'Yes' to a sales pitch when we don't intend to. Why? Because we buy on emotion, and some sales people know how to influence our feelings about their product.
I've just finished reading a lucid eBook that lays out the factors behind influence and persuasion and shows how to use them.
PLUS it applies all this to selling on the Internet. AND it reveals tactics that will help you see how your web site can be made more persuasive and compelling.
It's the "VIP Report on Influence and Persuasion Tactics" by Ingvar Grimsmo. The latest edition was released just this month. Ingvar's ethical. He has his feet on the ground. He's convincing. His eBook rings true. No commissions in this for me. I recommend it because I think Ingvar is on to something.
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